Business Economics


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This Book Basically Meets The Needs Of The Students Of First Year B.Com. Part Ii Is Added To Make It Useful Also To Those Who Appear For C.A.I.I.B. And I.C.W.A.There Are Many Standard Books On Managerial Economics But These Books Cover Only A Part Of The Topics On Business Economics. As Such, This Book Is Made Wholesome.The Topics Are Treated In A Simple But Lucid Manner Without Compromising On Quality And Standard. The Language Is Simple And The Style Of Presentation Is Scientific. Foot-Notes Are Given Wherever Necessary.The Author Has Kept In Mind That The Students Have Just Come Out Of Pre-University Course And Have Least Knowledge Of 'Micro' And 'Macro' Economic Concepts. Hence, All Terms Are Clearly Defined As And When They Arise So That The Student Need Not Falter At The Usage Of Terms.Topics Such As, Demand Forecasting, Profit Planning, Profit Policy, Price £ Policy And Cost-Output Relations Are Simplified And Illustrated Numerically, Diagramatically And Tabularly For Easy And Quick Perception By Students Of Even Average I.Q. On The Whole The Approach Is Conceptual Rather Than Mathematical; Simple And Interesting Rather Than Complicated And Barren.Part Ii Of The Book Contains Topics On International Financial Institutions, R.B.I., S.B.I, Etc. These Topics, It Is Hoped, Would Enhance The Utility Of The Book To Every One. The Book Will Certainly Be A Useful Addition To The Reference And General Section Of All Libraries.

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